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Cooperative Databases
- Abacus - Is the original, and the world's largest, cooperative database. Using multi-channel transactional data, Abacus can find the customers who are most likely to listen to your message with welcoming ears, to visit your retail store or Web site, or to buy from your direct mail offers.
- I-Behavior - I-Behavior develops custom targeting models for each member by using individual purchase behavior and is the only cooperative database that builds custom models for every order.
- NextAction - NextAction partners with over 1,250 retailers, catalogers and e-retailers to develop multi-channel customer acquisition and retention programs that drive their businesses.
- Prefer Network - Built by catalogers for catalogers, Prefer Network is the first collaborative consumer database that aggregates consumer purchasing data at the SKU level for use in every model.
- Z-24 - The Z-24 Catalog Database is designed specifically for catalog marketers. Built from hundreds of participating catalogs, it includes millions of direct mail responsive households. When you participate in our Z-24 Catalog Database, you gain resources to accomplish your major marketing objectives: acquisition, customer retention, list revenue and market insight.
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